Campaign Strategy

AI Campaign Strategy Builder That Speaks Plain English

Drop in your analyzed ad creatives. Get a complete campaign plan: budget split by customer journey stage, which creative goes where, click-by-click setup in Meta and Google Ads, 4-week launch timeline, and realistic KPI targets. Zero TOFU/MOFU/BOFU jargon.

Build a campaign plan

No credit card. First audit free.

What you get

Budget split that’s actually defensible

Get Attention / Build Interest / Drive Purchase. Plain English stages with clear dollar amounts. AI explains why each stage gets what percent based on your creative scores and goal.

Per-platform setup with click-by-click instructions

For each platform you select (Meta, Google, TikTok, LinkedIn), the AI returns 6–10 click-by-click steps: which campaign objective, which budget range, which audience interests, where each creative goes.

Creative assignment with reasoning

AI matches your scored creatives to journey stages. "Use ad #4 (Hook 78/100) at Get Attention because of strong scroll-stop. Use ad #7 (Action 22/25) at Drive Purchase for closing CTA strength."

4-week launch timeline

Practical week-by-week plan: what to launch in week 1, what to test in week 2, when to pause and reallocate budget, when to scale winners.

Expected KPIs based on your budget

CPM, CPC, CTR ranges and a primary metric target (ROAS, CPA, CPL) calibrated to your industry and budget. No vague "expect great results."

Gap detection

AI tells you what type of creative your lineup is missing. "You have 3 attention-grabbing ads but no trust-building social proof creative. Generate one before launch."

Built for these workflows

Solo founders

"I have 5 ad creatives, what do I do with them?"

Run them through Strategy. Get a $X/mo budget plan with which creatives to use, where, and when. Skip 4 hours of YouTube tutorials on funnel structure.

Performance marketing agencies

New client onboarding requires a custom campaign plan every time

Cut plan-writing from 3 hours to 5 minutes. Use as the starting framework for your client deliverable. Edit, brand, send.

E-commerce teams launching new products

No experience structuring a multi-platform launch campaign

Get a defensible budget split + setup instructions per platform. Hand to junior media buyer with confidence the framework is sound.

Common questions

How does the AI know how to split my budget?+

It uses your campaign goal (awareness / traffic / conversions / leads) plus the AIDA scores of your analyzed creatives. Strong attention scores get higher Get Attention budget. Weak desire scores trigger gap warnings. It’s rule-based, not vibes.

What platforms does it support setup instructions for?+

Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and X Ads. Each gets platform-native setup steps with real menu names ("Click + Create in Ads Manager", "Choose Sales objective", etc).

Do I need analyzed creatives first?+

Yes. Strategy needs your creatives scored first so it knows which ones are stronger at which stage. Run audits on your ads, save them to a folder, then run Strategy on the folder.

Why no TOFU/MOFU/BOFU labels?+

User testing showed that 80% of dropshippers and SMB founders don’t know the terms and won’t learn them. We use Get Attention / Build Interest / Drive Purchase. Same concept, zero jargon barrier.

Is this on every plan?+

Strategy is available from Mini ($5.99/mo) and up. Each strategy generation costs 1 credit.

Can I edit the strategy after generating?+

Yes. The output is a structured plan you can copy, modify, and use as the starting point. The AI hands you the framework; you adapt it to your specifics.

Try it on your next ad

Free first audit, no card needed.

Build a campaign plan